How do I get the best price for my business?
HOW YOU CAN CONTROL THE SALE OF YOUR BUSINESS
There are 5 reasons why a business sells:
LOCATION
PRICE
RETURN ON INVESTMENT
MARKETING
BUSINESS BROKER
LOCATION
You have no control over the location of your business, but its location can help to determine its value and buyer interest.
PRICE
You can control this.
RETURN ON INVESTMENT
Buyers are looking for a solid maintainable return on their investment. Commonly 40% R.O.I. is what buyers and their advisers seeking.
MARKETING
You will sell faster and at a higher price if you prepare the business for sale with a comprehensive professional business profile and utilize our professional marketing campaign and strategies that will reach the widest buyer audience.
BUSINESS SALES AGENT
The business sales agent informs you on the market conditions, pricing, contracting, financing, appraising, marketing and closing the sale of your business. Just as you insist on an experienced, well prepared advisors you want a business broker with a proven track record and experience actually running a business who does all the homework in representing you for sale of your business.
OVERPRICING CAN BE COSTLY!
Bizsellbuy Sales Associates are working with buyers who have seen what is currently on the market and are waiting for something new to be listed. Therefore, most activity will take place in the first 60 days of listing. Your business will most likely receive the highest and best offers during this time.
It is crucial to business for the following reasons:
- It is natural for any vendor to want as much as possible for their business and it is our job get you the maximum the market will deliver.
- No amount of promotion or advertising will sell your business if it is placed on the market at too high a price.
- It is logical that the best buyers currently in the market for your business will most likelybe the first people to make enquiries. If you price too high they may reject it immediately.
- Lost opportunity of viewing by people who recognize from the curb that it has been over priced and drive by.
- It can reduce advertising response from educated buyers, wasting advertising dollars.
- Overpricing can cause people to walk away instead of trying to purchase. People do not feel comfortable making too low an offer, so they avoid it completely.
- Once on the market overpriced - dropping the price to the true value of the business may attach a stigma to the business. Buyers may think there must be something wrong with it for the price to be reduced
MARKETING YOUR BUSINESS
The cheapest way is rarely the best in anything, especially when advertising your business.
Small advertising budget produces a less effective marketing campaign, meaning less exposure. This means fewer buyers, which in turn, means less competition to purchase and fewer buyers. This could mean a lower sale price!
You will ultimately pay for your advertising, either directly or many times over at the time of sale , with a poor result.
It is obvious a professional advertising campaign attracts more genuine buyers, but the real benefit to you is an offer from one of those extra buyers that will cover the costs of your marketing campaign.
As Business Brokers, we collect monies on your behalf only to pay the media—and only to pay for media that is utilized.
Remember.........
YOU CAN’T SELL A SECRET!!
SELLING WITHOUT ADVERTISING
It is possible to sell a business quietly, without advertising or promotion, should we have the right buyer in the right price range in our database. Most businesses attract the greatest interest in the first month of promotion. Failure to adequately expose your business in this time may hinder the sales process and your chances of achieving top dollar.
SELLING WITH ADVERTISING
This is when a business is promoted and advertised in order to achieve exposure and interest. To ensure maximum exposure is achieved an extensive advertising and promotion program should be planned.
Print media and internet representation are a major benefit and are highly effective in marketing a business for sale.
MARKETING PROGRAM
To ensure the best results, we produce a professional profile of your business Our marketing is distinctive, appealing and created with professional flair. We use excellent photography to ensure superior presentation and written material that reflects the quality of your business.
MARKETING PACKAGE
Business Profile & Photography
E– Brochure , data base campaigns , e-newsletter Feature Business on 6 websites (4 month duration) Internet Advertising
Classified ads include www.businessesforsale.com, www.bizsellbuy.com.au, www.commercialrealestate.com.au, www.seekbusiness.com.au